Newsletter Updates
We started a quiz with the July newsletter – 3 questions were hidden in that issue and numerous people responded with the correct (and some not-so-correct!) answers. Since it was the first quiz, we gave three prizes and we received photos of a few of the recipients with their rewards.
This issue has three more questions – and one might involve a little sleuthing on the district Facebook site too! Send your answers to by August 10th when a draw of correct submissions will take place for another allegedly awesome prize!
New Editors
We have new Newsletter Editors…Kristina Ennis from the Rotary Club of St.  John ‘s East, and Kelly Hunt from the Rotary Club of St. John’s After Hours.
We also want to extend our sincere thank you to our editor from last year, Alana Hirtle. Alana took our newsletter to a new level and her talents are much appreciated.
Your District Team is Here to Help Your Club Move the Needle!
Would your club like a club visit from a district team member to help “move the needle”?
We are waiting to hear from you!  The District Leadership Team is here to help your club move the needle… on membership, youth, international service, partnership development, strategic planning - whatever you feel your club needs!  Maybe you’d like a traditional program presentation or dinner keynote?  
You name it, and we will do our best to help make it happen. Please let Louisa know what would be most useful to help your club thrive and we will do our best to identify the best talent to come for a visit.  Email with your wish list.
Your District Team + Opportunities!
Your district has many Rotarians who volunteer to make sure that clubs can thrive.  We have four leaders who share responsibility for oversight of six core committees, as well as many sub-committees and individuals who serve you. 
A list of these committees/subcommittees and other support roles follows – and we would love to hear from anyone who would like to be involved in any of these committees! 
We have lots of opportunities! 
Please send an email to Louisa at if you would like to know more about any of them.
Chair of the Leadership Team/DG – Louisa Horne
  • Finance – Wendy Scammell
  • Public Image – Kristina Ennis
  • District Conference – shared with DGE
  • District Audit                                                                         
  • Awards and Recognition                                                                   
  • Data Management                                                                  
  • Councils on Resolutions & Legislation                      
  • New Club Development
District Governor Elect – Ian Doyle
  • Strategic Planning
  • Training – Alana Hirtle
  • Foundation – Stella Roy
    • District Grant                                                             
    • Paul Harris Society                                                    
    • Friendship Exchange                                                 
    • International Services                                                
    • Peace Fellowships                                                      
    • Polio                                                                                       
    • District Giving                                               
    • District Grant Evaluation Committee                        
    • Stewardship                                                                           
    • Foundation Training                                                  
District Governor Nominee – Alex Twells
  • Youth Services – Michael Craig
    • District Youth Exchange
    • District Interact                                                                      
    • District Rotaract                                                                    
    • Youth Protection Officer                                                       
    • District Youth Exchange
    • RYLA
Immediate Past District Governor – Rob Christie
  • Membership – Gail Gosse
  • Nominating                                                                            
  • Past District Governors                                                          
  • RI Conference Support                                              
  • Archive/History
  • Alumni
We do a lot of work on your behalf… and we have fun!  Come and join us.  A trivia question about this… name five of the ten areas of responsibility of the Foundation team.
TRIVIA QUESTION: Who are your new newsletter editors for 2019-2020?
Celebrate Membership Month by Considering a New Passport Club in Your Area!

August is Membership Month!  How will your club celebrate this theme?

Maybe you could have a member celebration party!  Even cake for breakfast would be good… to say “we’re glad you’re here” to each other and to acknowledge the great members in your club.

Or maybe … just maybe… you could explore starting a new Passport Club in your area!  “Seriously?!?”, you say.  “We can’t get new members in our own club now… why would we start a new one?”  Exactly the point.  Sometimes, we need to be courageous and recognize that there are more former Rotarians in our community than there are Rotarians – those people came to Rotary at some point and wanted to give back to their community but… there was something that didn’t work for them – and they left.  Something didn’t click - time, location, culture, projects, expectations… who knows?  Good news!! Now we have an opportunity to have a very flexible model to offer them...

Passport clubs can meet in a coffee shop or pub as few as four or six times per year – yes, per YEAR!  In between, members can attend some of your meetings or participate in service projects as a group or with your club – or with other community service opportunities such as Guides or Hospital volunteering or Meals on Wheels – it all counts!  You can start with a Satellite club that extends your own club’s reach – and then, as that group grows, it can morph into a Passport Club – and you have another group to collaborate with!  Learn more by Googling “Rotary Passport Club” to see some examples – and your district team would love to help you – just let us know and we’ll be there!  

Most clubs would like to have more members – and starting a Satellite or Passport Club is one way to do it.  The other way is to enhance your own club to be even more attractive.  Check out Doug Logan’s newsletter article on making your meetings more irresistible.  Here are a few more questions to ask about various avenues of service:

·         Community service:  Are you having an impact?  Do you need to talk to your community leaders and explore new impactful projects?  Maybe research a new signature project?

·         International service:  Are you having an impact?  Maybe a collaborative effort with another club could help – some clubs even have joint international committees – wow!  Ask us about that.

·         Youth service:  Do you participate in any youth programs?  Exchange or adventures or scholarships?

·         Vocational service and professional development:  Are you giving opportunities to members for development?  What about mentorship opportunities for people starting their careers?

·         Do people know about all the great work you do?  Are you telling your stories on social media and at community gatherings?  Maybe some community partnerships would help.  Let us know if you’d like some help with developing partnerships with groups like your local Chamber of Commerce.  We’d love to help!  And don’t forget about the Puppy contest to win some cash to help with your public image efforts.

For more information on club health, or to find resources that can help, contact Gail Gosse, Membership Chair and, if you’d like to start a new club, let Louisa know!

Taking the First Steps to Irresistibility.
It’s membership month! 
What a great time to step back and think about your club and your approach to growing your membership, and exploring any declines you may have experienced.  Perhaps nothing vexes the Rotary world today more than our loss of members. Declining membership is actually a symptom of other problems and unless we address these, we won’t see a change. People are leaving (or not joining in the first place) because what we have to offer doesn’t appeal to them. They simply don’t want to buy what we’re trying to sell. We’re not irresistible! To understand why this is, we must take a hard look at who we are, what we do, how we do it and fix what isn’t working before we expend energy bringing in new members.
With that in mind, let’s do a little thinking exercise...
Most people’s first ‘look’ at Rotary is a club meeting. Imagine you’re not a Rotarian but have been invited to attend a meeting. Even if it’s hard to do, use your own club as an example and imagine yourself as an outsider having your first Rotary experience. Now, walk yourself through the meeting through the eyes of someone new. Here are some questions to help you do so:
Was I welcomed professionally and introduced to club members?
  • Or was I ignored?
Was I offered a place to sit?
  • Or did I have to find my own place?
Did the meeting start and end on time?
  • Or did it start late and drag on?
Was the meeting well run, moving quickly from one agenda item to the next?
  • Or did there seem to be no agenda at all?
Was there a guest speaker?
  • Or did it seem that the meeting had little or no purpose?
If there was a speaker, was he/she effective, relevant and informative?
  • Or did the speaker speak poorly and run on and on?
Did someone sit with me and explain the agenda, Rotary terms, etc.
  • Or was I left to try and figure out for myself what was happening?
Did the club’s traditions seem up to date and relevant?
  • Or did their practices belong to a previous decade?
Did I enjoy the humour displayed?
  • Or were their jokes inappropriate and offensive?
Did I get a sense that the club was engaged in important projects?
  • Or did they seem to have no purpose other than just having a meeting?
Did anyone ask me what my own interests and passions were?
  • Or did they ignore me?
When the meeting was finished, did I get thanked for attending?
  • Or did they leave me to depart un-recognized?
Did I feel that it was a worthwhile use of my time? 
  • Or did I feel I’d just wasted an hour or two?
Are you interested in attending another meeting?
  • Or have I vowed never to have anything to do with Rotary again?
What do your answers tell you about your club? Why not do a similar exercise with other aspects of your club: projects, fundraising, planning, governance and more?
Where Are All the Young Rotarians?
As a former member of Rotaract and now a young Rotarian, I get asked quite a lot, “where do we find more young members like you?”
It may seem like young members are as elusive to catch as Pokémon, but with the right strategy and awareness, it’s not that difficult at all. The truth is, they are really all around us. They may be in your work place, they may be in your neighborhood, or they may be in those other social gatherings you belong to. Others may be active in our youth programs like Rotaract and RYLA, readying themselves for the challenges that lie ahead.
Attracting new members is pretty critical to our clubs. They are the lifeblood of our organization, bringing in fresh ideas and insights, and keeping our clubs alive and relevant. In turn, young professionals seek a sense of purpose and belonging, and this is exactly what your club can give them.
As we celebrate Membership Month in Rotary, here are my tips for attracting younger members:
  1. Don’t go too crazy at first. If the average age of your club is over 60, begin by trying to attract members in their 40’s and 50’s and work from there.
  2. Use your age differences to your advantage. Stress the opportunity for career mentoring and set up mentoring programs pairing members with vast experience with those just beginning their careers.
  3. Make sure you welcome new members into your club. At meetings, assign a seasoned veteran to each new member to be their host and introduce them to everyone else in your club. In time, the newcomer will get a better feel for the club.
  4. Use social media (Twitter, Facebook). Let’s face it, anyone under 30 is on social media 24/7. So use it to your club’s advantage by promoting your activities and what you do in the community.
  5. Sponsor participants for our young leaders programs. College or university students are excellent candidates for a Rotary Youth Leadership Awards event. Sponsor a high school student for a Rotary Youth Exchange, and you not only broaden their horizons, but also make a lifelong friend of Rotary. Work alongside these future leaders of tomorrow so they become interested in your club and our organization.
  6. Keep younger, and newer, members in the loop. This one is a biggie! Don’t waste all that effort attracting new members only to forget about them and let them drift away from lack of attention. Engage them in as many ways as you can. Find out what they are interested in, and put them in charge of things that match their likes. If you have enough new members with a particular interest, start up a new program or incorporate their interests into an existing one. Make sure you give them lead roles, and give them a real opportunity to make a difference.
Member recruitment is a must for any club that wants to survive and not turn into the Rotary Club of Jurassic Park. It is not difficult, but you DO have to put some effort into it. You won’t regret the time, though, when you see your club take on new life
Register for our webinar, Revitalize and Rethink Your Rotary Club on Wednesday, 24 August, at 11:00 Chicago time.
Join a discussion of membership best practices
TRIVIA QUESTION: Which of Evan's tips do you think can be most efficiently and effectively incorporated into your club's culture? Is your club already doing any of these things?
I Want to Join, Rejoin, or Change Rotary Clubs...

More and more, prospective members find us via the RI home page (they click on JOIN at the top right on Then the person provides personal data and history on the pop form. Your District Membership Chair receives an alert. With the work of your AG and Club Presidents we follow up to match the candidate with the club that seems to be the best fit (usually time and place of meetings). Assuming all goes well, the person is then vetted in the usual way.  There are no short-cuts here, just a way to cast a wider net for prospective members. 

Last year your District received 21 inquiries this way. We matched them with clubs. Some clubs deemed the candidate not suitable. Some candidates decided Rotary was not for them. Others are checking out a few clubs or are attending a club to learn more and have yet to decide. Some have joined up.

This link gives relocating members a way to get information on Rotary in their new community. Similarly, members who find their own Club’s time and place of meetings no longer works can gather information regarding other clubs for a transfer request. And of course, prospective members can find out about Rotary in their area.

Data Trends: Of the people in our District who clicked on JOIN, 87% heard about Rotary through a friend. That’s also the top way to reach people in Canada and even in the world.  Locally (and nationally) the second way to attract people is via a Rotary event, and the third is via media (social and newspaper top this chart)

Spread the word: Clubs might add the JOIN link to their web page, blog, Facebook, newsletters etc. to help prospective, relocating/transferring members find Rotary Clubs.

Vesey Seeds-Rotary Polio Bulb

Rotary Bulbs for Polio are available for purchase- DEADLINE TO ORDER AUGUST 30th.

For the past three decades Rotarians around the globe have been raising hundreds of millions of dollars to complete their lofty goal of eradicating Polio from the planet. During this time, Rotarians have helped immunize more than 2.5 billion children against polio in 122 countries. This project, perhaps the largest of its kind ever undertaken by a service organization, has been hugely successful with only a few very small pockets of the disease remaining. Determined to complete this task and rid the earth of this devasting disease we are helping aid in this work by offering our customers the Rotary Tulip. Through your purchase of these beautiful Triumph Tulips, Vesey’s will contribute 20% of the purchase price to the Rotary Foundation - the body that manages the Polio Plus Eradication Program. We encourage you to do your part in supporting this amazing Rotary initiative as the purchase of a single bag of the Rotary Tulip will cover the cost of immunizing 8 children and therefore protect them from Polio for the rest of their lives.

$17.95 TulipaHeight 16-20". Bulb size: 12cm+. Pkg of 25
20% goes to rotary Polio; Put “D7820 Rotary” in Memo

Bulbs will be shipped in Sept-Oct according to hardiness zone.

The Joys of July - Parades and Ribs!
So many great outdoor activities happen in July.  What was your club involved in? 
From Stephenville to Halifax, there were fun parades.  In Stephenville, the rain held off for the Friendly Invasion parade, celebrating the American military presence that used to be in the town.  The cool temperatures did not cool the spirits of the community that turned out to watch the parade and then attend the BBQ and musical entertainment afterwards.  The Rotary Club of Stephenville sponsors the parade – what a great way to reinforce awareness of Rotary in the town.
In Halifax, almost 100,000 people lined the streets on the hottest day of the year (so far) to see almost 200 entries in the Pride Parade.  Halifax Harbourside was there… wilting in the heat but enthusiastic and filled with pride to be the first club in the world to participate in a pride parade 5 years ago.  It’s a great community event and a wonderful way to build awareness of Rotary.
In St. John's, Rotarians from St. John's East, St. John's Northwest, After Hours, Waterford Valley and Avalon Northeast marched in the St. John's Pride Parade! Signal, the St. John's East #PIpuppy7820, even joined in the fun!
These are great awareness building and fund-raising events – what has your club been doing?  Are there other parades in the district?  Let us know!
By the way… a little trivia question… can you name two of the celebrities that Beacon met at the Sydney Ribfest?
From Beautification to Mental Health, Addiction and Homelessness


We are so fortunate to have Rotarians on our leadership team who can bring us new ideas and help open our minds to new ways of thinking.  This article from PEI AG Dawn Alan offers one of those thought-provoking moments that all Rotarians should take time to read.  The changes in urban areas across the continent also impact rural and  small communities and the shift in priorities is highly relevant for all clubs across this district.  As you consider what local projects to undertake, this may help - you may want to explore programs from local experts involved in wellness to prompt your thinking even more.

BIA 2.0; Shifting the Priority from Beautification to Community Wellness on our Urban Streets

A Business Improvement Area (BIA) is an association of commercial property owners and tenants within a defined area who work to create thriving, competitive, and safe business areas that attract shoppers, diners, tourists, and new businesses. There are over 50 BIAs in Atlantic Canada along and over 500 in Canada. BIAs can be found all over the world although their roots are in Downtown Toronto, 50 years ago this year.

BIAs improve their local economies through activities such as: street and area beautification, capital improvements and Place Making programs; promotion of the BIA and its businesses, tourism, shopping and service area; hosting neighbourhood festivals and events; and seeking ways to create more jobs and increasing residency in our downtowns.

The skilled individuals who manage these organizations are committed to positive change within their communities and look for opportunities to collaborate locally, provincially, and nationally.

Our downtowns and main streets are not only the economic engines of our communities, but they are the cultural, social, and iconic hubs - and, they are critical barometers of health, prosperity and vitality in every community.

Ding Dong- What's With the Bell?
Did you know…
Rotary’s history informs many of today’s practices. Many traditions, while never officially mandated or sanctioned, are such a part of current Rotary culture that some Rotarians could not imagine their Rotary experience without these long-standing practices. Ringing a bell is one of these traditions that has been around for almost a century, but never mandated. Many clubs have a bell – and others do not. It’s a choice… so where did the tradition come from?
It started with an attendance contest between Rotary clubs in London and New York City in 1922. The losers of the contest, London, had to present a prize to the winner, NYC. The prize was a bell from a popular patrol boat, which was placed on wood that came from HMS Victory Admiral Nelson’s vessel at the battle of Trafalgar.
Since then, the bell at Rotary meetings began to represent, as on the ships, order, discipline and time to guide clubs through the weekly meetings. The bell is often sounded to mark the beginning of a Rotary meeting, at which time people stand for their opening ritual, which varies from club to club. Many clubs also ring it to indicate adjournment of a meeting. Both bells and gavels have a long association with Robert’s Rules of Order, the definitive manual of parliamentary procedure in North America. 
Early Rotary leaders adopted Robert’s Rules as a way to govern meetings. The gavel symbolizes the authority of a club president or meeting chair to manage a meeting. When presidents transfer their positions to their successors at the end of the year, they may
give the bell a last ring and turn the gavel over to their successor, symbolizing the transfer of leadership.
Watch the video at to see how the Marinelli family in Italy crafted a fabulous bell to mark the Foundation’s centenary. It’s a great story – and Beacon loved seeing it in Evanston.
Rotary Branding Resources
The Brand Center of My Rotary is a great resource for graphics and images that meet Rotary’s brand guidelines and can be used by clubs for print materials, emails, newsletters or bulletins, or social media. There are many templates and “create your own” tools available.
If you’re looking to make some more custom images or graphics, the website is a great FREE resource! Make posters for events, social media images that are the correct size, business cards, brochures, postcards, etc. in one easy to use place.
The Facebook page Rotary Club Members Design Hub: Imagery & Graphics is another great resource. It is about 4500 members strong, and is a community of folks from around the globe who share graphics, ask questions about branding and bounce ideas off of each other!
If you have any questions or would like help with anything regarding public image, please contact Public Image Chair Kristina Ennis at
TRIVIA QUESTION: What is the deadline to have your VESSEY'S BULBS orders submitted? Remember, 20% will go directly back to POLIO PLUS!
VIMEO Resources for Clubs
Here is a great resource, especially when you need to plan a program or maybe when a speaker doesn’t show up! 
There are great videos ranging in length from a minute or two up to about 20 minutes long.
Another great resource is a 14 minute presentation by a UK Rotaractor, Chris Wells.  It is funny and has some great ideas.  My favourite is the idea of “dogoodery” – check it out!  (Beacon really loves that word... because it starts with “dog"!)
Bulletin Editor
Kelly Hunt
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Russell Hampton
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