Posted by Dawn Alan on Aug 01, 2019

We are so fortunate to have Rotarians on our leadership team who can bring us new ideas and help open our minds to new ways of thinking.  This article from PEI AG Dawn Alan offers one of those thought-provoking moments that all Rotarians should take time to read.  The changes in urban areas across the continent also impact rural and  small communities and the shift in priorities is highly relevant for all clubs across this district.  As you consider what local projects to undertake, this may help - you may want to explore programs from local experts involved in wellness to prompt your thinking even more.

BIA 2.0; Shifting the Priority from Beautification to Community Wellness on our Urban Streets

A Business Improvement Area (BIA) is an association of commercial property owners and tenants within a defined area who work to create thriving, competitive, and safe business areas that attract shoppers, diners, tourists, and new businesses. There are over 50 BIAs in Atlantic Canada along and over 500 in Canada. BIAs can be found all over the world although their roots are in Downtown Toronto, 50 years ago this year.

BIAs improve their local economies through activities such as: street and area beautification, capital improvements and Place Making programs; promotion of the BIA and its businesses, tourism, shopping and service area; hosting neighbourhood festivals and events; and seeking ways to create more jobs and increasing residency in our downtowns.

The skilled individuals who manage these organizations are committed to positive change within their communities and look for opportunities to collaborate locally, provincially, and nationally.

Our downtowns and main streets are not only the economic engines of our communities, but they are the cultural, social, and iconic hubs - and, they are critical barometers of health, prosperity and vitality in every community.